ALL DEALS EXPIRED
See you next year 👋

Black
Friday

Deal Week | Email Edition

Nov 24-28, 2025

ALL DEALS EXPIRED

Black
Friday

Deal Week | Email Edition

Nov 24-28, 2025

ALL DEALS EXPIRED

5 Days of Irresistible Email Deals

Heyyy! I'm Cheryl (and that's my sidekick Miles).

I’m the email marketing strategist, automation engineer, and deliverability expert who's here to help you build email systems that convert consistently, feel personal, and don’t require you to write from your phone in the Target parking lot.

It's the end of 2025, and online marketing has changed. And the email advice floating around out there...🤡

It's noisy. Conflicting. And usually missing the deeper strategy.

You've heard it all:

"Segment your list!" … cool, but how?
"Set up DMARC!" … neat, what even is that?
"Track your data" … ok, and then what?
"Build relationships" ... what do I say tho?
"Email weekly!" ... ya, with what time?

If you’re tired of playing the game of whack-a-mole, that is “weekly newsletters with no plan” → I’ve got you.👇

Come grab what you need to make email feel easier, smarter, and a whole lot more profitable for 2026...

HOW IT WORKS

From November 24–28, I’m dropping *exclusive offers* on tools, templates, trainings, and done-for-you services that’ll save you time, boost your sales, and make email marketing way easier.

Each offer is available THAT DAY ONLY for 24 hours.
Deals drop at midnight EST → and expire at 11:59 pm EST.

Set those reminders, check your inbox, and get ready to grab the deals designed to make 2026 your most automated (and profitable) year yet.

GET THE DEALS BEFORE 11:59 PST

Day One

Personalization Day

Turn your emails into personalized conversations with the fan-favorite WTF are Tags?™ mini-course and the more advanced Perfect Personalization™ training.

DAY 1 EXPIRED

"This Completely changed the way I do email marketing in less than a week...

This program is a game changer and you have easily slipped into the top 5 people I admire and look up to in business. I simply cannot wait to learn more from you!

Thank you for making something so boring (tags), SO exciting!"

- Chloe Williams
Registered Holistic Nutritionist

"Your course was amazing. It's something I wish I had known sooner!!

It came in right in the nick of time—I had a client whose tagging situation was a MESS. I used your course and applied it to my funnel knowledge

...and just over a week, her sales grew A LOT!! So THANK YOU!!!!!!!!!"

- Vittoria Daelli
Launch Marketer Assistant, Tech VA, Funnel Designer

"You saved my Convertkit life...

I love your emails because they make me smile. I grabbed "WTF are Tags?" and my Convertkit thanks you 🤣 🤣"

- Heather Ritchie
Certified Content Marketing Strategist

Lowest Price → 86% OFF

WTF are Tags?™

Only ~~$199~~ $27

Your secret weapon for reclaiming control of your email marketing.

The fastest, easiest way to master tag strategy in your email marketing. No more guessing, no more rando-tagging on the fly. In just an afternoon, you'll have a clear system to help you organize your list, segment like a pro, and get the right offers in front of the right people.

Why this is a big deal:

If you’re winging it with tags—making it up as you go, or worse, avoiding them entirely—it’s costing you sales.

A solid tag strategy is the foundation of everything. It helps you build stronger connections with your audience, saves you time, and makes your emails way more effective. And once you’ve got it down? You’ll wonder why you waited so long.

Is this you?

You’ve been randomly tagging people (like drunk mad-libs), and praying it makes sense later
You want to send targeted, intentional emails but don’t know how to set it all up
You want to get to know the real humans on your list and have an at-a-glance way of tracking their interactions

Get your hands on:

Quick Core Lessons: Bite-sized videos that explain tags, segmentation, and how to use them effectively
Tag Naming Guide: My secret Tag Formula - so you always know what tags to create no matter the circumstance— AND you’ll know where to find them later
Tag Tracker: Swipe my exact spreadsheet for instant clarity on all your tags
Real-Life Funnel Demos (9): Watch how tags work in action across lead magnets, evergreen funnels, onboarding, and more

Why you'll love it:

No more second-guessing or feeling intimidated by the tech—you’ll be on your way to strategic tagging in just one afternoon.

→ then watch how much time you save, how much better you connect with your people, and how many more sales roll in...

Best part? You’ll use these skills every single day to grow your business.

📌 Learn all about WTF are Tags?™ right here >>

You deserve this level of confidence in your systems— get it today for just $27

Deal Expired

Lowest Price → 86% OFF

WTF are Tags?™

Only ~~$199~~ $27

Your secret weapon for reclaiming control of your email marketing.

The fastest, easiest way to master tag strategy in your email marketing. No more guessing, no more chaos—just a clear system to help you organize your list, segment like a pro, and get the right offers in front of the right people.

Why this is a big deal:

If you’re winging it with tags—making it up as you go, or worse, avoiding them entirely—it’s costing you sales.

Is this you?

You’ve been randomly tagging people (like drunk mad-libs), and praying it makes sense later
You want to send targeted, intentional emails but don’t know how to set it all up
You want to get to know the real humans on your list and have an at-a-glance way of tracking their interactions

Get your hands on:

Quick Core Lessons: Bite-sized videos that explain tags, segmentation, and how to use them effectively
Tag Naming Guide: My secret Tag Formula - so you always know what tags to create no matter the circumstance— AND you’ll know where to find them later
Tag Tracker: Swipe my exact spreadsheet for instant clarity on all your tags
Real-Life Funnel Demos (9): Watch how tags work in action across lead magnets, evergreen funnels, onboarding, and more

Why you'll love it:

No more second-guessing or feeling intimidated by the tech—you’ll be on your way to strategic tagging in just one afternoon.

→ then watch how much time you save, how much better you connect with your people, and how many more sales roll in...

Best part? You’ll use these skills every single day to grow your business.

📌 Learn all about WTF are Tags?™ right here >>

You deserve this level of confidence in your systems— get it today for just $27

Deal Expired

"This Completely changed the way I do email marketing in less than a week...

This program is a game changer and you have easily slipped into the top 5 people I admire and look up to in business. I simply cannot wait to learn more from you!

Thank you for making something so boring (tags), SO exciting!"

- Chloe Williams
Registered Holistic Nutritionist

"Your course was amazing. It's something I wish I had known sooner!!

It came in right in the nick of time—I had a client whose tagging situation was a MESS. I used your course and applied it to my funnel knowledge

...and just over a week, her sales grew A LOT!! So THANK YOU!!!!!!!!!"

- Vittoria Daelli
Launch Marketer Assistant, Tech VA, Funnel Designer

"You saved my Convertkit life...

I love your emails because they make me smile. I grabbed "WTF are Tags?" and my Convertkit thanks you 🤣 🤣"

- Heather Ritchie
Certified Content Marketing Strategist

“I don’t know how she does it, but Cheryl takes complicated tech topics and makes them super easy to understand and implement.

I always wanted to personalize my email automations but couldn’t figure it out—until Cheryl recently worked her (liquid content) magic on one of my sequences...

She showed me how to use a bit of code to create one email that showed a CTA to some subscribers, and a login link to others who already had the offer. IN THE SAME EMAIL🤯 Now she's got me thinking of other ways I can personalize my emails.”

- Jacqui Acree
EFT Practitioner

“Cheryl is so experienced in email and deliverability...

Her brain thinks so strategically, and always looks at the big picture.

She has this incredible talent for breaking things down into smaller, manageable tasks we can implement fast.

- Jessica Brooks
UX Sales Page Copywriter

sale - 77% OFF

Perfect Personalization™

Only ~~$97~~ $22

Want emails that feel like a 1:1 conversation—even if you’re talking to thousands?

This more advanced training shows you how to use liquid syntax— also known as conditional or dynamic content— to speak directly to different segments in the same email. No more sending multiple broadcasts or juggling endless drafts. Learn how to send streamlined emails that make every reader feel like you wrote it just for them.

Why this is a big deal:

Nothing beats the power of a personalized email. But if you're stuck writing separate emails for every segment, it can be time-consuming, messy... and often unnecessary.

I'll show you how to write ONE email that adapts to your audience—so you can save time, connect on a deeper level, and get better results from a single email.

Is this you?

You want to send emails that adapt based on your readers’ interests, behaviors, location, customer journey, purchases, and more
You’re tired of juggling separate emails for every segment and need a more efficient way to connect
You’re ready to make your emails feel personal—without making extra work for yourself

You'll get the most out of this training with these platforms:

Active Campaign · Keap · Kit (Convertkit) · Mailerlite · Drip

*These platforms have very limited personalization available: HighLevel, Flodesk, Kartra, Kajabi

**This is not a training for e-commerce

Get your hands on:

Merge Fields: Add simple personal touches, like capitalizing a subscriber’s name, showing the current day, pulling in custom fields, or using fallback options when data is missing
Conditional Liquid Code with Tags: Advanced customization by showing different content based on subscriber data like tags and custom fields (it's easier than you think 😉)
Testing and Debugging Checklist: Know your personalized emails will work perfectly before you hit send
Strategy Workbook: Map out when and how you want to personalize your emails for the most impact
Tutorials and Code Library: A bank of step-by-step guides and reusable code snippets to streamline your implementation. Copy → paste→ done 🙌

Why you'll love it:

With dynamic email content that tailors itself to your subscribers, you can send one email that feels like it was written just for them—without juggling multiple drafts or overcomplicating things with split paths.

📌 Learn about Perfect Personalization™ right here >>

🎬 And see a VIDEO tour inside right here >>

Make the work you’re already doing way smarter and snag Perfect Personalization™ for 77% off

Deal Expired

** *Pairs best with WTF are Tags?™ → you can’t do dynamic emails without effective segmentation. Get them BOTH: add WTF are Tags™ at checkout.

SALE - 77% OFF

Perfect Personalization™

Only ~~$97~~ $22

Want emails that feel like a 1:1 conversation—even if you’re talking to thousands?

A brand-new training that shows you how to use liquid syntax— also known as conditional or dynamic content— to speak directly to different segments in the same email. No more sending multiple broadcasts or juggling endless drafts. Learn to send smart, streamlined emails that make every reader feel like you wrote it just for them.

Why this is a big deal:

Nothing beats the power of a personalized email. But if you're stuck writing separate emails for every segment, it can be time-consuming, messy... and often unnecessary.

I'll show you how to write ONE email that adapts to your audience—so you can save time, connect on a deeper level, and get better results from a single email.

Is this you?

You want to send emails that adapt based on your readers’ interests, behaviors, location, customer journey, purchases, and more
You’re tired of juggling separate emails for every segment and need a more efficient way to connect
You’re ready to make your emails feel personal—without making extra work for yourself

You'll get the most out of this training with these platforms:

Active Campaign · Keap · Kit (Convertkit) · Mailerlite · Drip

*These platforms have very limited personalization available: HighLevel, Flodesk, Kartra, Kajabi

**This is not a training for e-commerce

Your Pre-Sale Preview:

Merge Fields: Add simple personal touches, like capitalizing a subscriber’s name, showing the current day, pulling in custom fields, or using fallback options when data is missing
Conditional Liquid Code with Tags: Advanced customization by showing different content based on subscriber data like tags and custom fields (it's easier than you think 😉)
Testing and Debugging Checklist: Know your personalized emails will work perfectly before you hit send
Strategy Workbook: Map out when and how you want to personalize your emails for the most impact
Tutorials and Code Library: A bank of step-by-step guides and reusable code snippets to streamline your implementation. Copy → paste→ done 🙌

Why you'll love it:

📌 Learn about Perfect Personalization™ right here >>

🎬 And see a VIDEO tour inside right here >>

Make the work you’re already doing way smarter and snag Perfect Personalization™ for 77% off

Deal Expired

** *Pairs best with WTF are Tags?™ → you can’t do dynamic emails without effective segmentation. Get them BOTH: Add WTF are Tags™ at checkout.

“I don’t know how she does it, but Cheryl takes complicated tech topics and makes them super easy to understand and implement.

I always wanted to personalize my email automations but couldn’t figure it out—until Cheryl recently worked her (liquid content) magic on one of my sequences...

- Jacqui Acree
EFT Practitioner

“Cheryl is so experienced in email and deliverability...

Her brain thinks so strategically, and always looks at the big picture.

She has this incredible talent for breaking things down into smaller, manageable tasks we can implement fast.

- Jessica Brooks
UX Sales Page Copywriter

Day Two

Map and Measure Day

Design a welcome flow that shapes The First 30 days of your subscriber’s relationship with you,
and then grab the super actionable Email Metrics Dashboard that tells your real email story.

DAY 2 EXPIRED

PRE-PURCHASE for 70% OFF

THE FIRST 30 - Virtual Retreat

Only ~~$597~~ $179

Design the most important 30 days of your entire email ecosystem.

Your welcome sequence is kinda… giving *meh* and you know it. You've been telling yourself you’ll re-write it “when you have time” 🤨. Meanwhile, those brand-new subscribers are already deciding if they want to keep you in their inbox…

The First 30 is your cozy-but-powerful (virtual) retreat where we’ll rebuild your welcome sequence, train your list’s early behavior, and map the first 30 days of their relationship with you → so you stop losing subscribers, sales, and deliverability before they even know who you are.

Why this is a big deal:

The first 30 days determine everything:
→ whether Gmail lets you into the inbox
→ whether new subscribers trust you
→ whether they open your emails after day 10
→ whether they become your ride-or-die fans
→ whether they ever buy your thing (this year… or ever)

This is your whole business’s first impression — and really, it’s two first impressions. Your reader is deciding if they like you, and Gmail is side-eyeing your engagement like, “are people even into this?” 👀. If the early emails miss, both of them quietly check out.

Is this you?

You have an offer(s) that sells and an email list
You already have some kind of welcome sequence (or a Franken-version)
And you know it’s nowhere near as strategic as it could be
You don't want to sound like everybody else (or worse... Chat GPT)
You’re done winging the first touchpoints with new subs
You care about deliverability and sales
You want emails that FEEL like you and SELL like someone who knows their shit

What we’ll do inside The First 30:

Over two live trainings + two coworking rooms, we’ll:

Rebuild your 7-10 day welcome sequence
We’ll design a sequence that builds trust, trains behavior, and gets people clicking. You’ll choose the exact style and formula that fits your goals, vibe, and offer(s). (Full strategy + live writing support + a custom GPT)
Shape your first 30 days for deliverability + connection
You'll see what has to happen in that window so the inbox overlords don’t yeet you into spam. (Sticky subject lines, low-friction clicks, reply prompts, personal touchpoints, plus smart tagging and segmentation)
Choose your path after the welcome
Flash sale? Webinar? Book a call sequence? Slow nurture? You’ll pick from a menu of “what happens next” options based on your offers and bandwidth.
Create your custom First 30 map
You’ll walk away knowing:
- exactly what’s happening on days 1–10 (emails: written ✅)
- what your new subscribers should see next
- how this all supports the offers you actually want to sell in 2026

*This is not a “write 30 days of emails” bootcamp.
We’re going deep on the first 10 days of copy and the full 30-day strategy that sets everything else up to work better.

Why you'll love it:

Most welcome sequence offers are: “Here’s the 5-email structure I like. Good luck 🍀”

This is: “Here’s what has to happen in the first 30 days for your list health, future sales, and inbox placement… and here’s how to write a welcome flow that actually does that... PLUS makes your subscribers feel like you really get them”

*Delivered LIVE in mid-January 2026*
January 21 + 28:
Two 2-hr live trainings + two 2-hr coworking retreat rooms with support (replays incl).

Treat yo’self (and your list) to a fresh, intentional first 30 days (and a welcome flow you’re actually proud of).

Pre-order 'The First 30' for 70% off → grab your seat for $179.

Deal Expired

*This is a live event in mid-January 2026. Replays included.

**Optional upgrade at checkout → Reg $497, add-on for only $297. I’ll review your Welcome Sequence (up to 8 emails) and record a Loom with strategic feedback on deliverability, engagement, and conversion opportunities, so you can hit send feeling confident (and proud) of what you built.

PRE-PURCHASE for 70% OFF

THE FIRST 30 - Virtual Retreat

Only ~~$597~~ $179

Design the most important 30 days of your entire email ecosystem.

Why this is a big deal:

Is this you?

You have an offer(s) that sells and an email list
You already have some kind of welcome sequence (or a Franken-version)
And you know it’s nowhere near as strategic as it could be
You don't want to sound like everybody else (or worse... Chat GPT)
You’re done winging the first touchpoints with new subs
You care about deliverability and sales
You want emails that FEEL like you and SELL like someone who knows their shit

What we’ll do inside The First 30:

Over two live trainings + two coworking rooms, we’ll:

Rebuild your 7-10 day welcome sequence
We’ll design a sequence that builds trust, trains behavior, and gets people clicking. You’ll choose the exact style and formula that fits your goals, vibe, and offer(s). (Full strategy + live writing support + a custom GPT)
Shape your first 30 days for deliverability + connection
You'll see what has to happen in that window so the inbox overlords don’t yeet you into spam. (Sticky subject lines, low-friction clicks, reply prompts, personal touchpoints, plus smart tagging and segmentation)
Choose your path after the welcome
Flash sale? Webinar? Book a call sequence? Slow nurture? You’ll pick from a menu of “what happens next” options based on your offers and bandwidth.
Create your custom First 30 map
You’ll walk away knowing:
- exactly what’s happening on days 1–10 (emails: written ✅)
- what your new subscribers should see next
- how this all supports the offers you actually want to sell in 2026

*This is not a “write 30 days of emails” bootcamp.
We’re going deep on the first 10 days of copy and the full 30-day strategy that sets everything else up to work better.

Why you'll love it:

Most welcome sequence offers are: “Here’s the 5-email structure I like. Good luck 🍀”

*Delivered LIVE in mid-January 2026*
January 21 + 28:
Two 2-hr live trainings + two 2-hr coworking retreat rooms (replays incl)

Treat yo’self (and your list) to a fresh, intentional first 30 days (and a welcome flow you’re actually proud of).

Pre-order 'The First 30' for 70% off → grab your seat for $179.

Deal Expired

*This is a live event in mid-January 2026. Replays included.

SAVE $150

Email Performance Dashboard

Only ~~$247~~ $97

Stop guessing. Start optimizing.

The Email Performance Dashboard is your visual tool for understanding and acting on your email marketing metrics. Collecting data does nothing—unless you know what to do with it.

With visualized trends for open rates, click-through rates, list churn, reputation, and more, you’ll get the insights you need to improve your email performance, convert more sales, and protect your deliverability.

Why this is a big deal:

Everyone tells you to “watch your data” 👀 ... but nobody tells you how to make sense of it. Until now.

By tracking the real metrics that matter—and visualizing your own trends over time—you’ll clearly see what’s working, what’s not, and exactly where to focus to optimize your email strategy.

Is this you?

You’re tired of sifting through confusing reports in your ESP (or you don’t check them at all 🤨)
You know you need to track email metrics like open rates and click-to-open rates, but you’re not sure what they actually mean—or what to do when something looks off
You want to convert more sales from your email list, protect your deliverability, improve overall performance, and make data-driven decisions with confidence

Get your hands on:

Email Power Sheet: This Google Sheet tracker is the engine behind your Dashboard—update the sheet, and watch your data automatically transform into a visual story
Visual Dashboard: Beautiful, clear data visualizations that tell your email story. Track your own trends and understand your email performance at a glance. (powered by Looker Studio, a free app)
Make it Make Sense: Track open rates, click-through rates, click-to-open rates, reply rates, list churn, and more—with actionable tips on how to interpret and improve them
DIY Setup Tutorials: Step-by-step instructions to connect your sheet to the dashboard on your own
DFY Setup Option: Skip the tech and let me handle the setup for you. Add-on available at checkout

Why you'll love it:

This is your shortcut to smarter email marketing.

Your email data should tell the STORY of your email list— what subscribers are opening, clicking, replying to, and engaging with— and what’s falling flat.

By tracking the right data and focusing on your own trends over time, you’ll:

Spot deliverability issues before they tank your reputation
Write better emails by understanding what truly resonates with your subscribers
Optimize to get more clicks, sales, conversions… aka more glorious Stripe notifications

🎬 See a VIDEO tour inside right here >>

Get ready to *obsess* over your new favorite dashboard. Save $150 today.

Deal Expired

*Add-on Done-For-You Set-Up Service at checkout → Reg $497, add-on for only $297. Save time and skip the tech—let me handle the setup so your dashboard is ready to track, optimize, and grow your email results with actionable data that makes sense.

SAVE $150

Email Performance Dashboard

Only ~~$247~~ $97

Stop guessing. Start optimizing.

The Email Performance Dashboard is your visual tool for understanding and acting on your email marketing metrics. Collecting data does nothing—unless you know what to do with it.

Why this is a big deal:

Everyone tells you to “watch your data” ... but nobody tells you how to make sense of it. Until now.

By tracking the real metrics that matter—and visualizing your own trends over time—you’ll clearly see what’s working, what’s not, and exactly where to focus to optimize your email strategy.

Is this you?

You’re tired of sifting through confusing reports in your ESP (or you don’t check them at all 🤨)
You know you need to track email metrics like open rates and click-to-open rates, but you’re not sure what they actually mean—or what to do when something looks off
You want to convert more sales from your email list, protect your deliverability, improve overall performance, and make data-driven decisions with confidence

What's coming your way:

Email Power Sheet: This Google Sheet tracker is the engine behind your Dashboard—update the sheet, and watch your data automatically transform into a visual story
Visual Dashboard: Beautiful, clear data visualizations that tell your email story. Track your own trends and understand your email performance at a glance. (powered by Looker Studio, a free app)
Make it Make Sense: Track open rates, click-through rates, click-to-open rates, reply rates, list churn, and more—with actionable tips on how to interpret and improve them
DIY Setup Tutorials: Step-by-step instructions to connect your sheet to the dashboard on your own
DFY Setup Option: Skip the tech and let me handle the setup for you. Add-on available at checkout

Why you'll love it:

This is your shortcut to smarter email marketing.

Your email data should tell the STORY of your email list— what subscribers are opening, clicking, replying to, and engaging with— and what’s falling flat.

By tracking the right data and focusing on your own trends over time, you’ll:

Spot deliverability issues before they tank your reputation
Write better emails by understanding what truly resonates with your subscribers
Optimize to get more clicks, sales, conversions… aka more glorious Stripe notifications

🎬 See a VIDEO tour inside right here >>

Get ready to *obsess* over your new favorite dashboard. Save $150 today.

Deal Expired

Day Three

Deliverability Day

Save BIG on this best-selling Email Deliverability program AND Re-engagement Sequence Templates.

DAY 3 EXPIRED

Deliverability Unboxed Black friday sale 2025

“As a very tech-savvy business owner, I am very happy and humbled to say that Cheryl showed me a whole new world of email that I had no freaking idea existed...

With her help, I was able to tackle some seriously intimidating stuff aka my DNS authentication settings. After that, I did it for several design clients as well, and now it feels like an absolute breeze.

Cheryl is undoubtedly one of the best email marketers to have in your corner!"

- Ashley Brown
designer and strategist at Kween Creative

“Deliverability Unboxed is, hands down, one of the best online programs I've bought lately...

This email authentication stuff could have inspired me to set my computer on fire if it wasn't for her straightforward, step-by-step, and utterly invaluable guidance.

- Juci Kisistok
codeandglitter.com

GET IT FOR 50% OFF

Deliverability Unboxed™

Only ~~$197~~ $97

Everything you know (and don’t know) about email marketing has changed…

This is your guide to email success for Google + Yahoo’s new era, so you can hit send with confidence and get your emails seen.

Why this is a big deal:

This is the program for anyone who wants their emails seen, read, and clicked. Trusted by industry pros and recommended by top affiliates, Deliverability Unboxed has helped 400+ business owners learn the art of landing in the inbox.

Is this you?

You're a course creator, coach, or online service provider who’s over trying to guess your way through tech setups and jargon—and even more tired of feeling like your emails are shouting into the void. If you rely on email to sell, connect, or keep your business running— this is for you.

Get your hands on:

6 actionable on-demand workshops + replay of Q&A with the experts at EmailSmart
Short trainings + tech tutorials
Checklists + worksheets + stat tracker
Authentication checker tool
Submit your questions for the Q&A bank

You'll walk away with:

Your email authentication set up the correct way (SPF, DKIM, DMARC)— for all sources of email
Blocklist reporting
DMARC reporting
Postmaster Tools monitoring
Spam trap + bot defense
Engagement + List cleaning plan
Email content guidelines (links, images, etc)
And confidence that you know what all this means, and what the heck it does 😉

Why you'll love it:

No one teaches email deliverability like I do! The workshops are clear, actionable, and easy to follow—even if you’re not a tech nerd. Past students swear they’ve never felt so confident hitting “send.”

Learn more about Deliverability Unboxed™ right here >>

Snag the entire Deliverability Unboxed™ Workshop Series at an unbeatable price of $97

Deal Expired

GET IT FOR 50% OFF

Deliverability Unboxed™

Only ~~$197~~ $97

Everything you know (and don’t know) about email marketing has changed…

This is your guide to email success for Google + Yahoo’s new era, so you can hit send with confidence and get your emails seen.

Why this is a big deal:

Is this you?

Get your hands on:

6 actionable on-demand workshops + replay of Q&A with the experts at EmailSmart
Short trainings + tech tutorials
Checklists + worksheets + stat tracker
Authentication checker tool
Submit your questions for the Q&A bank

You'll walk away with:

Your email authentication set up the correct way (SPF, DKIM, DMARC)— for all sources of email
Blocklist reporting
DMARC reporting
Postmaster Tools monitoring
Spam trap + bot defense
Engagement + List cleaning plan
Email content guidelines (links, images, etc)
And confidence that you know what all this means, and what the heck it does 😉

Why you'll love it:

Learn more about Deliverability Unboxed™ right here >>

Snag the entire Deliverability Unboxed™ Workshop Series at an unbeatable price of $97

Deal Expired

“As a very tech-savvy business owner, I am very happy and humbled to say that Cheryl showed me a whole new world of email that I had no freaking idea existed...

Cheryl is undoubtedly one of the best email marketers to have in your corner!"

- Ashley Brown
designer and strategist at Kween Creative

“Deliverability Unboxed is, hands down, one of the best online programs I've bought lately...

This email authentication stuff could have inspired me to set my computer on fire if it wasn't for her straightforward, step-by-step, and utterly invaluable guidance.

- Juci Kisistok
codeandglitter.com

50% off

Re-Engagement Sequence Email Templates

Only ~~$34~~ $17

Even the best email strategy falls on its face if you can’t get into the inbox…

One of the biggest secrets to keeping your domain reputation up and your emails delivered? List hygiene. That means managing subscriber engagement and knowing when to clean house by removing people who’ve stopped opening and clicking.

These templates will help you confidently say goodbye to cold subscribers— but they'll also help you catch them before they stop engaging, so you can keep building relationships in the inbox.

Why this is a big deal:

Most people struggle to write these emails—and end up copying something generic they’ve seen online (with awkward break-up vibes 😬).

But in 2025, people come and go from your email list all the time. And that’s okay!

These templates let you clean up your list with care and strategy, with real human connection that makes cold subscribers feel supported—and welcome to come back when they’re ready.

Is this you?

You want to:

Re-engage as many cold subscribers as possible before scrubbing your list
Prevent disengagement in the first place (because deleting people feels like a waste)
Make sure your subscribers feel supported—and welcome—to come back later

But you’re not sure what to say in these emails, or how to say it.

Get your hands on:

Phase 1 Email Templates (3): Subtle, click-worthy emails to grab attention before subscribers go completely cold
Phase 2 Email Templates (2): Warm, supportive, last-chance emails to re-engage your audience without being pushy
Mix-and-Match Options: Customizable “copy legos” for emails that speak directly to your audience’s challenges and motivators
Easy to Repurpose: the Phase 1 templates are versatile and can be personalized to create impactful, click-worthy emails anytime
Clear instructions and tips to personalize your emails so they sound just like you

Why you'll love it:

You'll save time, eliminate second-guessing, and send emails that work.

You’ll keep your list clean, improve deliverability, and make your emails feel personal, human, and supportive—no gimmicks, guilt trips, or cringe-worthy tactics.

Get the Re-Engagement Sequence Email Templates for 50% off

Deal Expired

50% off

Re-Engagement Sequence Email Templates

Only ~~$34~~ $17

Even the best email strategy falls on its face if you can’t get into the inbox…

These templates will help you confidently say goodbye to cold subscribers— but they'll also help you catch them before they stop engaging, so you can keep building relationships in the inbox.

Why this is a big deal:

Most people struggle to write these emails—and end up copying something generic they’ve seen online (with awkward break-up vibes 😬).

But in 2025, people come and go from your email list all the time. And that’s okay!

These templates let you clean up your list with care and strategy, with real, human connection that makes cold subscribers feel supported—and welcome to come back when they’re ready.

Is this you?

You want to:

Re-engage as many cold subscribers as possible before scrubbing your list
Prevent disengagement in the first place (because deleting people feels like a waste)
Make sure your subscribers feel supported—and welcome—to come back later

But you’re not sure what to say in these emails, or how to say it.

Get your hands on:

Phase 1 Email Templates (3): Subtle, click-worthy emails to grab attention before subscribers go completely cold
Phase 2 Email Templates (2): Warm, supportive, last-chance emails to re-engage your audience without being pushy
Mix-and-Match Options: Customizable “copy legos” for emails that speak directly to your audience’s challenges and motivators
Easy to Repurpose: the Phase 1 templates are versatile and can be personalized to create impactful, click-worthy emails anytime
Clear instructions and tips to personalize your emails so they sound just like you

Why you'll love it:

You'll save time, eliminate second-guessing, and send emails that work.

You’ll keep your list clean, improve deliverability, and make your emails feel personal, human, and supportive—no gimmicks, guilt trips, or cringe-worthy tactics.

Get the Re-Engagement Sequence Email Templates for 50% off

Deal Expired

*Pairs best with the Deliverability Unboxed Course → a re-engagement sequence is only a small part of effective engagement management. Get them BOTH… add Deliverability Unboxed at checkout

Day Four

Strategy Day!

Whether you want to strategize your email plans for 2026 OR you want me to just do the damn thing for you…

Let’s make 2026 your year of Big Email Energy.

Get these 2 Deals: Thursday, November 27th (midnight EST) for 24hrs

DAY 4 EXPIRED

“The Voxer support from Cheryl has blown my mind!

Whenever I'm stuck, Cheryl's there with an answer. She's taken the time to understand our businesses inside and out."

-Jessica Brooks
UX Sales Page Copywriter

GET 5 days for the PRICE of ONE DAY

Voxer ~~Day~~ Week!

Only $297

Get my eyes on your biz.

One week. Daily Voxer access. Custom email strategy.

Why this is a big deal:

This level of direct access is not available anywhere else (outside of my signature program Automate and Chill®).

Spend a week in December with me to strategize and map out your email marketing plans for 2026. Verbal processing is powerful, and with Voxer coaching, you’ll get the clarity and guidance you need—without the overwhelm of figuring out all the pieces alone.

How it works:

Pick a Week: Choose any week in December (except Dec 22–26)
Download Voxer (it's a free app)
Message Anytime: Send me voice or text messages whenever you want (from any time zone); I’ll reply each weekday between 10am–5pm PST
Daily Summaries: Get written recaps of our conversations, plus Loom videos, Google Doc notes, or other resources (as needed) to support your 2026 email plan

What we'll talk about:

Not sure what we’d focus on? Don’t worry—this week is all about your email goals. We’ll get into exactly what you need to make 2026 your best email year yet. Here are just a few things we can strategize:

Custom email strategy and content planning: Reverse engineering from your business goals, we can map out a clear plan for your list (so you'll know what to say and when)
Automations and funnels: How your sequences fit together, and what’s missing to make your email system seamless
Welcome sequences: making a warm, engaging first impression for your new subscribers
Leading an intentional customer journey that is subscriber-centric
Tech questions: Got stuck on something? Let’s untangle it together
Anything else you need: If it’s about your email marketing, I’ve got you covered

Why you'll love it:

Walk into 2026 with total confidence, knowing exactly what to say to your list, when to say it, and how to make it happen.

This level of access with direct feedback from me is only available through my signature Automate & Chill® program—or right here, right now.

Prevent the inevitable weekly guessing game and walk into 2026 with your email plans on lock.

→ Get 5 days of Voxer for the price of 1.

Deal Expired

GET 5 days for the PRICE of ONE DAY

Voxer ~~Day~~ Week!

Only $297

Get my eyes on your biz.

One week. Daily Voxer access. Custom email strategy.

Why this is a big deal:

This level of direct access is not available anywhere else (outside of my signature program Automate and Chill®).

How it works:

Pick a Week: Choose any week in December (except Dec 22–28)
Download Voxer (it's a free app)
Message Anytime: Send me voice or text messages whenever you want (from any time zone); I’ll reply each weekday between 10am–5pm PST
Daily Summaries: Get written recaps of our conversations, plus Loom videos, Google Doc notes, or other resources (as needed) to support your 2026 email plan

What we'll talk about:

Custom email strategy and content planning: Reverse engineering from your business goals, we can map out a clear plan for your list (so you'll know what to say and when)
Automations and funnels: How your sequences fit together, and what’s missing to make your email system seamless
Welcome sequences: making a warm, engaging first impression for your new subscribers
Leading an intentional customer journey that is subscriber-centric
Tech questions: Got stuck on something? Let’s untangle it together
Anything else you need: If it’s about your email marketing, I’ve got you covered

Why you'll love it:

Walk into 2026 with total confidence, knowing exactly what to say to your list, when to say it, and how to make it happen.

This level of access with direct feedback from me is only available through my signature Automate & Chill® program—or right here, right now.

Prevent the inevitable weekly guessing game and walk into 2026 with your email plans on lock.

→ Get 5 days of Voxer for the price of 1.

Deal Expired

“The Voxer support from Cheryl has blown my mind!

Whenever I'm stuck, Cheryl's there with an answer. She's taken the time to understand our businesses inside and out."

-Jessica Brooks
UX Sales Page Copywriter

SAVE $5000

3-Month Funnel - Done FOR You

Only ~~$14,997~~ $9,997

If you’ve read the Automate & Chill® sales page and thought, “Hell yeah, I want to do that!”—followed immediately by, “Dammit, I don’t want to do the program"…—this is your chance to let us handle it for you.

We’ll create your custom 3-month Automate & Chill funnel from start to finish:

Subscriber Journey Mapping: Using my Automate and Chill® method, we’ll design a subscriber-centric journey that meets each person where they’re at, builds trust, and guides them naturally toward the sale
Custom Email Copy: Strategic, subscriber-focused emails that nurture and convert
Tech Setup: Fully built and seamlessly automated, so you don’t have to lift a finger
Your Time Back: You’ll have everything you need to connect with your audience, grow your revenue, and feel at ease knowing it’s all handled

Why this is a big deal:

This is a rare, limited offer—a chance to have a completely bespoke email funnel created just for you

(we take on very few done-for-you clients each year)

If you’ve been dreaming about creating a long-term conversion funnel but can’t carve out the time to do it yourself (or you just don't want to!), this is your chance to let us take it off your plate.

Is this you?

You’ve read about Automate & Chill® and thought, “Yes, this is exactly what I need…”—but you don’t want to DIY it
You’ve been stuck in analysis paralysis because the copywriting, strategy, and tech setup feels overwhelming
You want a funnel that feels personalized and human, but also works on its own—even when you’re not
You know how powerful this could be for your business, but need someone you trust to make it happen

What's included:

Onboarding Call: We'll learn about your business and goals for this email funnel
Strategy Call: To co-create the vision for your custom funnel, and create the project plan
Voice of Customer Research: So your emails connect with your audience and make them feels truly seen and heard
Messaging Guide: Clear, consistent messaging for your entire funnel
Custom Journey Map: A tailored plan for your subscriber journey
Copywriting for 12–24 Emails: The strategy we co-create will guide the number of emails needed
Email Automation Implementation: Built out in your ESP, ready to go.
Launch Prep Call: To set you up for success

*Not included: Opt-in pages, sales pages, or carts (can be added for an additional fee). Must have an existing proven offer(s).

Why you'll love it:

You KNOW you’re not going to make evergreen sales all year if you’re not consistently emailing—and actually connecting with—the dreamy subscribers on your list.

→ In a way that helps them understand what you’re selling and how you can help them

→ In an order that makes strategic sense for their unique journey with you

Skip the work and get straight to the chill—we’ll build your funnel, write your emails, and handle all the tech, so you can sit back and enjoy the results.

Get it for $9,997 (reg $14,997)

Lock in the $5,000 discount by applying TODAY.

Deal Expired

*Submit your application to secure your discount, and we’ll hop on a call next week to make sure it’s the perfect fit. If we’re a go, a ⅓ deposit will secure your spot, and we’ll get started!

SAVE $5000

3-Month Funnel - Done FOR You

Only ~~$14,997~~ $9,997

We’ll create your custom 3-month Automate & Chill funnel from start to finish:

Subscriber Journey Mapping: Using my Automate and Chill® method, we’ll design a subscriber-centric journey that meets each person where they’re at, builds trust, and guides them naturally toward the sale
Custom Email Copy: Strategic, subscriber-focused emails that nurture and convert
Tech Setup: Fully built and seamlessly automated, so you don’t have to lift a finger
Your Time Back: You’ll have everything you need to connect with your audience, grow your revenue, and feel at ease knowing it’s all handled

Why this is a big deal:

This is a rare, limited offer—a chance to have a completely bespoke email funnel created just for you

(we take on very few done-for-you clients each year)

If you’ve been dreaming about creating a long-term conversion funnel but can’t carve out the time to do it yourself (or just don't want to!), this is your chance to let us take it off your plate.

Is this you?

You’ve read about Automate & Chill® and thought, “Yes, this is exactly what I need…”—but you don’t want to DIY it
You’ve been stuck in analysis paralysis because the copywriting, strategy, and tech setup feels overwhelming
You want a funnel that feels personalized and human, but also works on its own—even when you’re not
You know how powerful this could be for your business, but need someone you trust to make it happen

What's included:

Onboarding Call: We'll learn about your business and goals for this email funnel
Strategy Call: To co-create the vision for your custom funnel, and create the project plan
Voice of Customer Research: So your emails connect with your audience and make them feels truly seen and heard
Messaging Guide: Clear, consistent messaging for your entire funnel
Custom Journey Map: A tailored plan for your subscriber journey
Copywriting for 12–24 Emails: The strategy we co-create will guide the number of emails needed
Email Automation Implementation: Built out in your ESP, ready to go.
Launch Prep Call: To set you up for success

*Not included: Opt-in pages, sales pages, or carts (can be added for an additional fee). Must have an existing proven offer(s).

Why you'll love it:

You KNOW you’re not going to make evergreen sales all year if you’re not consistently emailing—and actually connecting with—the dreamy subscribers on your list.

→ In a way that helps them understand what you’re selling and how you can help them
→ In an order that makes strategic sense for their unique journey with you

Skip the work and get straight to the chill—we’ll build your funnel, write your emails, and handle all the tech, so you can sit back and enjoy the results.

Get it for $9,997 (reg $14,997)

Lock in the $5,000 discount by applying TODAY.

Deal Expired

Day Five

Automation Day

Automate & Chill® is back and on sale—but just for a flash! Start the car!

DAY 5 EXPIRED

Automate and Chill - Black Friday Sale 2025

“The wole concept of Automate and Chill is so needed...

Cheryl has put together this whole system for how to simplify the long-term sales process. This beautiful symbiosis of how people actually make buying decisions is so needed.

She's brilliant, the whole program is really in-depth, she's very supportive, and she knows her shit. So if you are hesitating... don't.

- Chanti Zak
Quiz funnels, business coaching, copywriting

“The program is hands down the best email marketing funnel training I have taken...

The support from Cheryl is insanely personalized. It's a steal at the price she's offering it, as I keep telling her.

- Esai Arasi
Lead generation specialist, social media manager, content strategist

“This is exactly what I needed at this stage in my business!

Seriously Cheryl I have never felt so organized as I do moving through Automate and Chill! I'm clear on the bigger picture for my business - how each offer works together, what makes sense to keep versus what offers are dead weight, and when to make each offer - and on my customers' journey from new subscriber to buyer!

Your videos make it all make sense, and I am STOKED to be able to use the content I've created in the lifetime of my business, sorted so that it tells a story, educates, and builds know, like, trust, and desire.

For years I've had a webinar funnel for new leads, and the people who don't buy end up in a sea of random weekly newsletters. Now I see exactly how I can educate the sale long term.

It's been a while since I felt this excited about how my business is growing!

- Carly Banks
The Habit Ayurveda

“I have started feeling more confident in creating email marketing because I KNOW Cheryl has got my back...

She will be there helping me to spur on new ideas, to ask the right questions, to offer helpful suggestions, and to figure it out, with me.

Her Automate and Chill program walks you through the process of creating automation that doesn't feel automated. It's allowing me to connect and nurture my potential clients in ways I never was before."

- Jessica Byrne
My Dreamy Sleeper

FLASH OPEN SAVE $500!

Automate and Chill®

Only ~~$2497~~ $1997

🎁 + BONUS 1:1 ONBOARDING CALL

For the first time in 6 months, Automate & Chill® is open for enrollment—but only for 24 hours.

This is your last chance in 2025 to work with me to build your automated long-term conversion funnel.

Why this is a big deal:

Imagine if your email list was a passive profit machine... automatically leading your subscribers on an intentional journey toward your offers... all year long... no matter when they join your email list (without the pressure of coming up with something new to write each week)

You write and automate this ONCE… (it won’t take nearly as long as you’re thinking)... and it keeps working for you in the background, flowing underneath everything else in your business, bringing in those *dreamy* evergreen sales all year long.

Is this you?

You’re ready to stop scrambling to write weekly emails and start letting the words you write today live on and keep connecting with new subscribers months from now
You want a way to keep making offers to your email list… you know, without having to do it all the time
You dream of having a system that nurtures, builds trust, and converts on autopilot—but the tech, the strategy, and the sheer time to figure it out feels impossible
You’re not looking for a plug-and-play or cookie-cutter system—but a high-touch program that’s customized to you and your unique business, so you feel truly seen and supported every step of the way

Get your hands on:

8 Module Curriculum
Biweekly LIVE Strategy Calls (12 months)
Community on Facebook
Accountability Program
Detailed Funnel Maps + Project Plans
One-click automation installs
BONUS: Tools, workbooks, spreadsheets, trackers, calculators
BONUS: Coworking Lounge
BONUS: Private Podcast feed
PAY IN FULL BONUS: 5 private Loom copy reviews

Why you'll love it:

Take “write an email” off your weekly to-do list. Seriously, imagine the freedom of knowing your emails are already handled—nurturing your subscribers and making sales all year long (and you only have to write real-time emails when you want to)
Show up for your subscribers like never before. With a long-term funnel that meets them where they’re at, builds trust, and feels human, your emails will connect and convert
Feel totally supported. From live strategy calls to tools, trackers, workbooks, and community, you’ll have everything you need for a more automated, profitable 2026
Finally breathe. Automate & Chill® is all about creating a sustainable system that works for you, even when life gets life-y

Read all about Automate and Chill® right here >>

Let's change your belief around what your business can look like.

🎁 All purchases today: Save $500 + get a bonus 1:1 onboarding call with Cheryl!

🎁 + Pay in full bonus: 5 private Loom copy reviews

PAY IN FULL: $1997 (+ bonus)
3 split pay: $677 x 3
6 Split pay: $347 x 6

Deal Expired

FLASH OPEN SAVE $500!

Automate and Chill®

Only ~~$2497~~ $1997

🎁 + BONUS 1:1 ONBOARDING CALL

For the first time in 6 months, Automate & Chill® is open for enrollment—but only for 24 hours.

This is your last chance in 2025 to work with me to build your automated long-term conversion funnel.

Why this is a big deal:

Is this you?

You’re ready to stop scrambling to write weekly emails and start letting the words you write today live on and keep connecting with new subscribers months from now
You want a way to keep making offers to your email list… you know, without having to do it all the time
You dream of having a system that nurtures, builds trust, and converts on autopilot—but the tech, the strategy, and the sheer time to figure it out feels impossible
You’re not looking for a plug-and-play or cookie-cutter system—but a high-touch program that’s customized to you and your unique business, so you feel truly seen and supported every step of the way

Get your hands on:

8 Module Curriculum
Biweekly LIVE Strategy Calls (12 months)
Community on Facebook
Accountability Program
Detailed Funnel Maps + Project Plans
One-click automation installs
BONUS: Tools, workbooks, spreadsheets, trackers, calculators
BONUS: Coworking Lounge
BONUS: Private Podcast feed
PAY IN FULL BONUS: 5 private Loom copy reviews

Why you'll love it:

Take “write an email” off your weekly to-do list. Seriously, imagine the freedom of knowing your emails are already handled—nurturing your subscribers and making sales all year long (and you only have to write real-time emails when you want to)
Show up for your subscribers like never before. With a long-term funnel that meets them where they’re at, builds trust, and feels human, your emails will connect and convert
Feel totally supported. From live strategy calls to tools, trackers, workbooks, and community, you’ll have everything you need for a more automated, profitable 2026
Finally breathe. Automate & Chill® is all about creating a sustainable system that works for you, even when life gets life-y

Read all about Automate and Chill® right here >>

Let's change your belief around what your business can look like.

🎁 All purchases today: Save $500 + get a bonus 1:1 onboarding call with Cheryl!

🎁+ Pay in full bonus: 5 private Loom copy reviews