Haha nothing! When you know WHY and WHERE you’re using them. So my question back to you is… do you? 

Or are they in your welcome sequence because that’s what someone told you once, and you didn’t know what else to write?

If you’re not sure, then come to The First 30™. We’ll workshop it together.

Nope. Not a single plug-and-play template in sight.

And that’s on purpose.

Templates can be helpful in a pinch (I’ve used them too).

But when you’re building a journey to guide someone through their first 30 days with you? Templates make it way too easy to accidentally sound like someone else.

A swipe-and-deploy email will never connect the way your words, written with intention, can.

Your welcome sequence should feel like you: clear, confident, and unmistakably yours.

This is for you if you’ve already tried the templates… and realize you’re ready for something more.

And hey... if you’ve purchased templates you really like? Bring them to the retreat.

We’ll design your unique path first, and only use a template if it actually fits.

Not a problem. You’ll get access to the replays to watch on-demand. Plus a podcast feed, resources, and everything we cover inside the retreat, whether you attend live or not.

You can go through the process at your own pace, anytime. Videos will be added to my course portal with closed captions, transcripts, and speed controls.  

If you can't come to the live training sessions, you can still get a Hot Seat spot with Cheryl. You don't need to have your homework finished - just come talk to me, and I'll tell you exactly what emails need to be in your custom sequence. 

Can't make any of the Host Seat sessions? Well, you're in luck. I've built a CherylBot First 30 Architect that is trained on my method, my brain, and the feedback I've given in all the hot seats. It's also voice-enabled! One past student talked to it on a walk and mapped her whole welcome sequence before she got home. 

I'm deeply invested in helping you get the best results possible, while also fitting this into your busy life. 

No matter what, you'll still walk away with a better, clearer welcome strategy than what you’ve got now.

After each live session, I’ll open the virtual retreat space designed to help you implement right away (and not just stare at your notes).

You’ll have access to:

→ A Feedback Room where I’ll be live, answering questions and giving each person a 1:1 hotseat
→ A Focus Room for quiet working time (no mics)

Float back and forth between them. These rooms are here to give you structure and support without any pressure.

You do not have to be there the full 2 hours - you can come and go as you need. 

They're hosted on my coworking platform, GoBrunch. Camera is optional, but even if you turn it on, your face is in a little round bubble - so you don't get that awkward Zoom feeling, like you're being watched. 🫣

It's meant to mimic what it's like to come together for a retreat in real life - attend the session and learn, then head to a quiet room to get it done. All while knowing you have help nearby. 

Each of the 2 days includes:

→ A 2-hour strategic session
→ A 2-hour retreat room block for writing + feedback
→ With a 30-minute break in between

That’s two focused days. You should be able to walk away with the first 7-10 days of emails for your welcome sequence, and a strategic map for what needs to happen for the rest of The First 30 days. 

Then I added FOUR additional retreat room blocks to make sure everyone can get a hotseat with me. Come and go from these as you please. 

As for the writing? That part’s different for everyone.

Some will have content you can repurpose, and others will be starting from scratch. I’ll guide you through it either way. You’ll leave with real progress — and a solid plan to finish anything that’s left.

If you're newer to email marketing, this isn't where you start.

This retreat is designed for experienced business owners who already have offers, a list (even a small one), and feel relatively comfortable writing emails.

You don’t need to be an email pro — but you do need to know who you help, how you help them, and be ready to lead people toward an offer.

If you’re just getting started or still figuring out your core messaging and positioning, this might feel too fast.

But if you’ve been in the game a while and you’re ready to elevate your first impression? You’re in the right place.

Any of them.

This is an ESP‑agnostic experience — meaning it’s all about the strategy, structure, and behavior training behind a high-performing welcome sequence.

The system doesn’t matter as much as what you do with it.

Yes, but only as relates to your welcome sequence.

We’ll cover smart segmentation strategies you can use in your first 30 days, and when they make sense to include.

What we won’t do is go deep into full-blown tag architecture, naming conventions, or backend theory. 

If you use a tag-based ESP, then I’ve got a course called WTF Are Tags?™ that breaks it all down. 

If you’re ready to personalize with conditional content (like “show this paragraph only if they have tag A”), we’ll touch on where that might be useful in your welcome flow.

But the detailed how-to lives inside my Perfect Personalization™ training.

Yes, but not the tech setup side.

We’re not doing anything with DNS records, ESP settings, or DMARC/SPF/DKIM alphabet soup.

If that’s still on your to-do list, grabmy workshop series Deliverability Unboxed™. It’ll walk you through everything you need to get properly set up, and all the deliverability foundations you'll need to run a business that uses email marketing. 

What we are doing inside The First 30™ is the other side of deliverability — the part most people miss:

• Training your subscribers to engage
• Teaching Google, Yahoo, and Microsoft that you’re worth delivering
• Setting up a welcome experience that keeps people clicking, replying, and opening

Because that’s a huge part of what determines whether your emails keep showing up, long after the tech is in place.

Because this is a live, limited-seat experience, there are no refunds.

If you can't make it to the live calls, you'll still get access to all replays and resources/workbooks. I hope everyone can get a hotseat session with me, but if that's not possible, I'll get you access to my Cherylbot First 30 Architect that's been trained on my methods and all previous hotseats. At the last retreat, everyone was LOVING the architect bot. 

If you’re unsure whether it’s the right fit, feel free to reach out before you purchase. I’ll tell you honestly.

Email me at [email protected]

For sure!

If you'd like my eyeballs on each of your welcome sequence emails (the first 7-10 days, usually 5-7 emails), you'll want to add the upgrade bump at checkout.

For an additional $297, you'll get a personalized video walking through of what’s working, what’s unclear, and what could hit even harder — with suggestions to sharpen the copy, messaging, and strategy.

It’ll feel like I’m sitting right next to you, giving your work the polish pass it deserves.

*Sequence must be submitted by August 31. Limited spots available.

But even if you don’t upgrade — I’ll be live in the retreat rooms during both days, reviewing ideas, answering questions, and giving strategic input while you write (but I won't be doing copy editing)

Great! I'd love to hear it.  

Email me at [email protected]