➞ Time-sensitive question for course creators, coaches, + email marketers...
How much are you counting on people getting your emails?
If your answer is "Well yes... I really am counting on that"...
THEN WE NEED TO TALK
Everything you know (and don’t know) about email marketing has changed…
Google and Yahoo came out with a *new rule book* in 2024, making it harder to get your emails into the inbox. And if you use email to both connect with your audience and to sell your offers, there's nothing more important than that.
Pop Quiz:
Then these changes affect you.
Here's the situation:
Google changed the email deliverability rules and how senders can get in the inbox
Yahoo followed suit
Microsoft was already a pain in the ass (so ditto for them)
If you don’t follow the new rules, your emails could go to spam (and won’t get out)
OR… they won’t be delivered at all (aka get stuck in Google Jail)
Following the rules isn’t as cut-and-dry as it sounds… especially if you already have a list and are emailing using a borrowed reputation
For best results, things need to be done carefully and in a certain order
Enforcement started in February 2024, increased in April, and full compliance required by June 2024 to avoid disruption... so if you're just learning this now, time is of the essence
But you...
... don’t understand WTF any of it means
... want to avoid it (desperately)
... don’t “feel” it’s as urgent as it is
... need email to make an income
... feel pressure to do "something"
... don't know what that "something" should be
If you're blocked from emailing your subscribers, nothing else matters...
You know how they say email has the highest ROI of all the marketing channels?
All the money, time, effort, and strategy you have spent on list growth, lead magnets, paid ads, copywriting, launches, evergreen funnels, flash sales, Manychat, etc, etc…
None of it matters if you can’t reach your current (and future) subscribers in their inbox
But hey... here's some good news
You can still jump in and implement these changes… and make all of those other “marketing things” worth doing.
A little bit of time spent now to make sure you'll still be seeing ROI on alllll the other strategies you've been implementing? Easy decision.
How good will it feel to:
- Understand *enough* about deliverability to unclench your buttcheeks, satisfy the email overlords, and make sure your emails get seen
- Stop trying to decipher incomplete information from your ESP, slogging through snooze-fest tech articles, or panic-binging overly dramatic YouTube videos (that all seem to contradict each other)
- Have simple and bite-size trainings with clear instructions that you can fit into your already busy life
- Get your questions answered asynchronously, so you don’t have to sit around for your turn on a long drawn-out Zoom call
- Build a solid reputation on your own domain, so that when you send emails, Google knows you’re one of the good ones
- Be chillin’ when all your peers (and competitors) are spiraling trying to figure this out
- STILL be the one with your emails consistently landing in the inbox, getting opened and read by your subscribers
… without slogging your way through a giant course or needing to hire someone on Fiverr— who may (or may not?) know what they’re doing— every time you need to tweak something.
This isn't just about setting up your authentication
(don’t worry → we will)
It’s about learning the best practices and essentials of deliverability so you can actually understand WTF is going on...
… and feel confident that your emails will still be a main source of income for you in 2024 and beyond.
Before you bail on this Chrome tab,
hear me out...
I know you want to do this right now about as much as you want a root canal. Your gut instinct is to ignore (and avoid) the whole thing and pretend it’s not a big deal (... some people might even be telling you it’s no big deal).
The thing is... you can’t ignore this. 'Cause Google and Yahoo? They don't discriminate. The new rules apply to all businesses, big and small. What worked in 2023 won't work in 2024, and definitely not in 2025.
And if you dwell on it too much, it can feel like the game is rigged against solopreneurs and small business. But look at it this way…
You are in the best scenario to make this work to your advantage. Why?
For one… you’ve scrolled this far down the page (hi! 
). You understand this is a big deal, and you’ve already decided to learn more about it…
(that's a bigger deal than you think it is)
And two… inboxes are going to be a cleaner, calmer place come due to these changes. And you have a clear chance to stand out.
→ Connecting and building relationships is what we do best, and your people need you to show up for them.
This year, a lot of people are in for a surprise
But you? Nah, you’re all good.
Your emails are getting delivered and opened → and people are buying your offers. All because you took the easy path and got everything set up properly now...
BOOM. DONE. Bring it 2024!
(psst... hi 2024. Just kidding. Pls don't bring anything. We could all use a boring year. K thx)
Have we met? I'm Cheryl Rerick
I’m an email marketing strategist, automation engineer (aka super tech-nerd), and creator of the Automate and Chill® method. I'm high-key obsessed with helping you make more passive sales, free up hours each week, and create a life-proof business… all with your emails.
If you’ve ever met me, you know that I really truly care about the real-life humans on my email list – and I also love our bubble of an online community of course creators, coaches, and creative entrepreneurs ( ← y’all are my people).
As an EmailSmart Certified Deliverability Expert, when I heard about the changes coming to email deliverability and how they were going to affect… well, everyone... I knew I had to sound the alarm to my village of internet friends.
In November 2023, I started looking at the emails I get in my own inbox from lists I’m subscribed to, and I noticed OVER 80% were not in compliance with the new rules. Even from some of the biggest names in the email marketing space (ahh the stars… they’re just like you!)
That’s when I realized I needed to move quickly to prepare as many people as possible. Because I know, for most of us, email marketing quite literally puts food on the table.
I reached out to my good friends Adrian and Evan at EmailSmart— the real OG's of deliverability— and they were immediately onboard to help.
Together, we mapped out a series of workshops to help you implement the most critical updates quickly and easily...
WORKSHOP SERIES
Deliverability Unboxed
Your Guide to Email Success for Google + Yahoo’s new era
…so you can hit send with confidence (and stay out of Google Jail)
In this workshop series, we’ll unbox the most urgent, most important things to make sure you’re compliant with Google and Yahoo's new updates.
I know this stuff might feel intimidating and overwhelming. And that’s the mind frame I had as I planned out this workshop series for you… it's designed to be easy to implement and fit into your already busy life.
THE FORMAT:
- Pre-recorded and available on demand
- Short, actionable sessions
- Speed and playback control and closed captioning
- Choose which workshops are relevant for you
- Tutorials for every major email platform
- Submit any questions you have, and scroll the Q&A bank of other people's questions
WORKSHOP 1
Google & Yahoo's New Era: Welcome to 2024 and beyond
What you need to know to navigate the new email changes with confidence
What are they doing, and why are they doing it? (spoiler: it’s not to make your life harder, even though it feels that way)
How email really works behind-the-scenes
Where your responsibility lies as an email marketer
WORKSHOP 2
Unboxing Your Email Street Cred
What's your score? How to check your domain reputation (and see if you have one yet), so you know where you're starting from
Not everyone is in the same boat, so in this session we’ll look at your situation and make a plan
Setting up Postmaster Tools
Getting a clear on this before authenticating will set you up for a smoother transition
WORKSHOP 3A
The Trustworthy Domain
Choose this workshop if you're starting from scratch with a new list or new domain, have a fairly small list, and want to establish a good reputation from the start...
Building a stellar email reputation on your own real estate (when it comes to your digital reputation, your domain is all you have)
Domain Warm-up: go from a "nobody" to a trusted sender in the eyes of Google
Optional: Setting up Google Workspace as your business inbox - with guest teacher Dara Sklar
WORKSHOP 3B
Domain Reputation Bootcamp
Choose this workshop if you have an established list, a larger list, or a list you rely on financially...
As a power user, making changes may feel higher risk and you want to handle it with great care (← I gotchu)
Switching from borrowing your ESP’s reputation (not having DKIM), to establishing your own domain as a trusted sender
How to plan a gradual, safer transition
Data tracker sheet, so you can keep eyes on your most important numbers
Show Google you're the BOSS, and open for business
WORKSHOP 4
Certified Senders Only
Your easy guide to email authentication the right way, to meet the new standards
Never done it? We'll set up your new records together (it's not hard when you have the formula)
Think you’re already authenticated? We’ll double-check (because trust, Google will be checking for you)
Finally, understand what the heck DNS is and how it works
SPF: publishing your "approved sender's list"
DKIM: creating your "wax seals" and secret keys
DMARC: setting your "contingency plan"
Tech tutorials for most major DNS hosts and Email Service Providers
WORKSHOP 5
Sender Success
What to watch to keep your reputation with Google in good standing
Set up reporting for unauthorized use of your domain
Understand how to read DMARC reports
Set notifications to watch blocklists
Feel in control of your own sender reputation and digital security
WORKSHOP 6
Keeping It Clean
Managing subscriber engagement for Google's new era
Re-engagement campaign planning
List scrubbing for a long-term healthy and active email list
Make a list hygiene policy and create your SOPs (so you always know what you need to do, when you need to do it)
So you'll probably have questions...
Listen... pretty much *nobody* has extra time to be dealing with Google's sh... nanigans 👀 right now, least of all you.
→ I'm going to do us all a favor and answer your questions asynchronously. Which means no having to sit through hours and hours of Zoom calls. (*exhale* )
Each workshop will have a form to submit your questions, and then I'll add a Q&A Bank to each one. You'll get your own questions answered AND benefit from what others ask...
... all without having to comb your hair, scooch the pile of Amazon boxes out of your Zoom background, or show up on camera in an awkward time zone.
PROTECT YOUR EMAIL LIST FOR 2024
with the Deliverability Unboxed Workshop Series
SPLIT PAY
2 Payments of
$249
$99
- Access to all 6 On-Demand Workshops
- Multiple short and actionable sessions in each workshop
- Checklists + worksheets
- Q&A Bank
- Submit your questions
BONUS:
- Recorded Q&A Session with founders of EmailSmart
- Free Email Health Check with the EmailSmart Software (for compatible ESPs)
FULL PAY
1 Payment of
$497
$197
- Access to all 6 On-Demand Workshops
- Multiple short and actionable sessions in each workshop
- Checklists + worksheets
- Q&A Bank
- Submit your questions
BONUS:
- Recorded Q&A Session with founders of EmailSmart
- Free Email Health Check with the EmailSmart Software (for compatible ESPs)
The Mix Tape Guarantee
When you enroll in the Deliverability Unboxed Workshop Series, you'll be learning essential foundations for email marketing that will benefit you for years to come.
Take 7 days and watch the first 2 workshops... and if you feel like you're not in the right place, then shoot an email over to [email protected] with the subject line “WTF Cheryl??” and we’ll hit the 'ol rewind button.
** If you're under the age of say... 35, the rewind button was when we'd put a cassette tape into a boombox to listen to music, and when you wanted to go back to the beginning, you'd push the rewind button and sit and wait... oh nevermind. What I mean is that I'll give you your money back if it's not for you.
It's a confusing mess out there, y'all...
- A lot of people have been talking about this, and I've seen super confusing and conflicting advice... especially from the ESPs
- People who are not experts are sharing about it all over the internet (and spreading misinformation)
- This is why I partnered with the BEST in the deliverability industry to bring you this workshop series at an accessible price so you can implement the very BEST practices (and not just skate by on the bare minimum)
- Because I know you need to get your emails through to make a living and put food on the table
And our online bubble of course creators, coaches, and digital service providers— as solopreneurs and small businesses— has the most to lose.
Ahh I see you have have some questions...
(it'd be weird if you didn't)
Yup. The new rules started going into effect in February 2024, and tightened through to June. So this is already happening, with or without you.
Future-you will be grateful to current-you for getting this wrapped up and out of the way so you can get back to emailing and not give it another thought.
Yup. Tons of misinformation out there, spreading like wildfire. And it's not helped that they've changed the details and the timeline multiple times!
A lot of the correct advice can't be a straight answer because it depends on your business, your list size, your current domain reputation, etc.
To keep the cost of the workshop series super accessible, I’ll be teaching EVERYONE the best practices, not the minimum to skate by. I'm committed to giving you great value for your money and time.
It's also why I’ve partnered with the EmailSmart- the best in the biz.
These guys have been in the deliverability space for over 20 years years, and they personally know the Postmasters at several major CRMs and ESPs. They collect and study their own data. They know what’s up.
And they're not normally this accessible to solopreneurs/small online biz owners, so I’m proud to be able to bring this high-level access to you.
Yup, the workshops are platform-agnostic.
I've included all the common ones with tutorials, but the concepts are mostly universal.
Some platforms have better data capabilities and more 3rd party integrations, but the basic foundations that we'll be covering will apply to every major ESP and CRM.
Nothing is needed, you can cover your bases without additional investment.
There are some pretty great add-on tools I’ll mention along the way, but those are completely optional (and may or may not be a fit for your unique business).
Yes, you can. This workshop series was designed with you in mind.
I have full faith that you can do this if you just stick with me.
If you get in there and still feel like you just can’t with it, you can snag the special discounted rate I’ve secured with EmailSmart and they’ll just do your authentication for you.
Absolutely. You can submit your questions on the form inside each workshop.
I'll add the answers to the Q&A bank, so this way you can get your own questions answered, and benefit from what other people are asking too.
All without having to sit on a Zoom call for 2 hours.
*If you have a question that's unique to you, I'll answer it personally
Nobody does. This was on NO ONE’s bingo card.
Imagine how much time it’ll take you to Google and YouTube all this? And learn the lingo?
Are the articles and videos recent? Does the person really understand it? How will you know? Are they teaching businesses like yours?
Nobody has time for all that noise.
Take the easy route, and get the workshops
Or take the even easier route and have the team at EmailSmart handle your authentication for you. See their done-for-you offer here.
Ahhh… you probably missed the webinar where I broke it all down. No prob, you can still catch that here on demand.
We'll also go over it in the workshops.
In a nutshell, it’s how you prove who you are. Like a digital ID that your emails show to prove they’re being sent from you, and that you’re not a spammer.
If you've heard terms like SPF, DKIM, DMARC… these all fall under the banner of authentication, and we’ll be teaching you all about them, what they mean, and how to implement them correctly.
Tough call. Google (and Yahoo) haven’t said exactly how they’ll handle non-compliance for smaller senders.
But why risk it? We already know these are the best practices, and if you make your income with email marketing, that’s not a gamble you want to take
For larger senders over 5000 emails in a day, they’ll be much more strict. (read: that's not 5000 subscribers, that's emails sent in one day. So if you have a cart close day with 4 emails, that's only 1250 subscribers)
Google jail is not something you want to find out about. Once the algo has marked you as a potential spammer, you’ll have a hard time changing their mind. EmailSmart can help you with that, but it’s costly and time-consuming.
You can avoid it with just $197 and a few workshops... easy decision.
Yes! Absolutely, if you just can’t with it all… I completely understand.
Have the team at EmailSmart handle your authentication for you. See their done-for-you offer here.
*if you also want the workshops to learn about all the other stuff, send me a copy of your EmailSmart receipt to [email protected] and I'll give you the workshops for half price.
If you have your authentication done, but you still don’t think you “understand it”, come join me for the workshops anyway.
Going forward, it’s your responsibility to understand and to be able to add/change things whenever it’s needed. And I promise, you don’t want to have to figure it all out at a high-stakes time like a launch.
The workshops will help you understand the why and the how, and you can feel confident that you can double-check your setup, and change it in the future whenever you need to.
We’ll also be covering the basics of managing engagement, list cleaning, and re-engagement. These are all skills and habits that will serve you going forward to maintain your stellar domain reputation.
I would love to hear your questions!
Email me at [email protected]
You need this if...
Fast forward 3 months...
Your peers are either purposefully ignoring this, or they're still struggling to figure it out, trying to decipher random and confusing advice from a multitude of arguing online voices, spread across 37 Chrome tabs…
And you? You’re chillin’.
“Oh yeah… I did that already with Cheryl’s help. I’m sending emails like normal, launching and making offers”
→ Hmm… sounds to me like you should probably forward this page to your friend…
So instead you can high-five each other over the sales you’re making from your emails.
Let’s get this done and dusted so you'll still be getting Stripe notifications into 2025, and beyond…
Rather just hand it off to the team at emailsmart?
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