*limited replay: email deliverability for Google + Yahoo's new era

*limited replay: email deliverability for Google + Yahoo's new era

Want step-by-step help to protect your email list?

Get the Deliverability unboxed Workshop Series

** UPDATE** 

This class was originally recorded in December 2023 in preparation for the Google and Yahoo updates that were set to start on February 1st 2024.


Here's the post-February update on the new email authentication rules:


Google and Yahoo have announced that their initial enforcement will be quite low key... so no need to panic if you're not quite done all your authentication yet. *exhale


They're now saying they won't be filtering out every single email that's not authenticated from February 1st, but pushed the date back to April.


This is good news if you're still working to set up and test everything. It gives you a little breathing space to work through the steps in the Deliverability Unboxed Workshop Series.


→ This does NOT mean you can put this off for another two months...


Starting February 1st, Google and Yahoo will be rejecting a small number of unauthenticated emails with a "temporary" error code. We don't have any indication yet if these error codes could affect your sender reputation.


And by April 2024, unauthenticated emails will start to be rejected. 


So if you're just getting to this now, it's the perfect time to get started to make sure you're covered before the new hard deadline.


Check your authentication with EmailSmart
(for free!)

The only reliable way to check your authentication status is by sending an email from your ESP. Sign up for the Email Smart authentication checker below, and follow the instructions to send them an email. 


* *PLEASE NOTE: this tool is currently under development, so if you have any issues with it, wait a day and try again (if you continue to have trouble, you can contact their support at [email protected]). They're updating and tweaking it in real-time, and were gracious enough to let us use it for no cost. 


***If you use CONVERTKIT, your SPF may show as a fail with this tool, even if you have a verified sending domain (due to Convertkit's VSD subdomain process).  In the Deliverability Unboxed Workshop Series, I'll show you how to level-up your SPF coverage to pass even the tightest checks.  

Email Smart
Jacqui Acree

"Cheryl makes hard tech things easy...


I’m kinda tech-adverse... it's one of those necessary evils that comes with growing an online business, but it’s admittedly my least favourite part. 

I honestly don’t know where I’d be without her guidance.

- Jacqui Acree
EFT Tapping Practitioner 

Vittoria testimonial

"You, my friend, are like an email marketing wizard!...

Your guidance turns overwhelming tasks into manageable, enjoyable experiences.

- Vittoria Daelli
Certified Digital Marketer and Funnel Builder

*now open — for a limited time*

Deliverability Unboxed Workshops

with Cheryl Rerick

Your Guide to Email Success for Google + Yahoo’s new era

…so you can hit send with confidence (and stay out of Google Jail)


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