*limited replay: email deliverability for Google + Yahoo's new era

*limited replay: email deliverability for Google + Yahoo's new era

Want step-by-step help to protect your email list?

Get the Deliverability unboxed Workshop Series



This class was originally recorded in December 2023 in preparation for the Google and Yahoo updates that were set to start on February 1st, 2024. The information in the class about dates is based on what Google and Yahoo had announced as of December 2023.


Here's the post-February update on the new email authentication rules:


Google and Yahoo then announced in early February that their initial enforcement would be focused on issuing error codes for a small portion of non-compliant email.

They moved the deadline for rejecting emails to April.


Then they announced that the rejection rate would start small with a portion of non-compliant emails, and would continue to increase until June 2024.


So what does this mean if you're just looking at this now?


There's no time to waste. If you're an email marketer who relies on email to earn an income, you don't want to risk YOUR emails getting rejected.

The steps in the Deliverability Unboxed Workshop Series will make sure you understand your exact situation and help you set up your systems the right way...


Check your authentication with EmailSmart
(for free!)

The only reliable way to check your authentication status is by sending an email from your ESP. Sign up for the Email Smart authentication checker below, and follow the instructions to send them an email. 


* *PLEASE NOTE: this tool is currently under development, so if you have any issues with it, wait a day and try again (if you continue to have trouble, you can contact their support at [email protected]). They're updating and tweaking it in real-time, and were gracious enough to let us use it for no cost. 


***If you use CONVERTKIT, your SPF may show as a fail with this tool, even if you have a verified sending domain (due to Convertkit's VSD subdomain process).  In the Deliverability Unboxed Workshop Series, I'll show you how to level-up your SPF coverage to pass even the tightest checks.  

Email Smart
Jacqui Acree

"Cheryl makes hard tech things easy...


I’m kinda tech-adverse... it's one of those necessary evils that comes with growing an online business, but it’s admittedly my least favourite part. 

I honestly don’t know where I’d be without her guidance.

- Jacqui Acree
EFT Tapping Practitioner 

Vittoria testimonial

"You, my friend, are like an email marketing wizard!...

Your guidance turns overwhelming tasks into manageable, enjoyable experiences.

- Vittoria Daelli
Certified Digital Marketer and Funnel Builder

*now open — for a limited time*

Deliverability Unboxed Workshops

with Cheryl Rerick

Your Guide to Email Success for Google + Yahoo’s new era

…so you can hit send with confidence (and stay out of Google Jail)


The testimonials, reviews, endorsements, and insights presented are for illustrative purposes only and are applicable to the individuals depicted. The testimonials, reviews, endorsements, and insights are a reflection of the unique experiences and opinions of the individuals depicted. Results may vary and may not be representative of the experience of others using our products and/or services. The testimonials, reviews, endorsements, and insights are not intended to represent, promise, or guarantee that others will achieve the same or similar results. The experiences depicted on the Site may not be typical. Unique experiences and past performances are not predictive of future results. The testimonials, reviews, endorsements, and insights are voluntarily provided and no compensation of any sort was provided in exchange. The testimonials, reviews, endorsements, and insights are published on the Site verbatim as provided by the individuals depicted, except for the correction of grammar or typos. Some extraneous information, irrelevant to the testimonials, reviews, endorsements, and insights may have been removed or shortened for the purpose of brevity or clarity.

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