*WATCH NOW*
BLACK FRIDAY EMAIL PREP
BLACK FRIDAY EMAIL PREP
Deliverability + Engagement Workshop
Getting your emails seen on the busiest inbox week of the year starts before the sale. Let's prep your list, clean up your deliverability, and get your people ready to click buy.
2 hours. Only $22. Watch now on-demand.
Walk away ready to make BANK this holiday season ↓↓
This is like an insurance plan for my Black Friday week promos 🙌 Thanks Cheryl!
– R.S.
Thanks for being an absolute rock star! Your workshops have made me feel so confident. I really can't thank you enough and your teaching style just rocks!
– N.M.
After the Google rule changes, my open rates tanked to 4% and I didn't know how to fix it. I followed Cheryl's advice, and within 4 months I was averaging 60-70% open rates! I can't even believe it. I'm thrilled.
– S.M.
You, my friend, are like an email marketing wizard! Your guidance turns overwhelming tasks into manageable, enjoyable experiences.
– Vittoria
Trusted by:
The inconvenient truth:
If your emails don't land, your sales don't either.
Black Friday is LOUD.
Your email strategy needs to be smarter.
You've probably heard it a hundred time by now:
"Just send more emails for Black Friday"
Cool. But what happens when your emails don’t even make it to the inbox? Because that’s the part no one talks about.
And during Cyber Week... when everyone’s sending, resending, and blasting deals left and right... visibility becomes a real problem.
Every year, email volume spikes like crazy (last year, SendGrid alone handled nearly 1 billion emails per hour).
And that means:
- More competition in your audience’s inbox
- Stricter deliverability rules (especially the new ones since 2024)
- Fewer emails making it to the inbox
- Even your warmest subscribers might miss your best offer
If your people don’t see your emails, they can’t buy. Period.
You don’t want to shout louder.
You want to show up smarter.
You want your emails delivered. Opened. Clicked.
You want your list ready and excited before your sale even starts.
And you want a clear plan that helps you make the most of the attention you do get.
In this instant, on-demand workshop
I’ll walk you through the behind-the-scenes moves that will make the biggest difference this Black Friday:
What’s actually going on behind the scenes in inboxes that week
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How to prep your list for visibility + engagement
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What deliverability steps you need to take now (especially with the new rules)
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How safely ramp up email frequency (so your sales don’t disappear into spam folders)
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What to send before the sale drops to get your people excited + ready to buy
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The Cyber Monday move most people skip (but shouldn't)
Plus...
Email Prep Checklist, for that sense of “I’ve got my sh*t together”, so you can smoothly slide into promo mode
First look at my all-new AI-powered "Now-to-Black-Friday" Playbook - a personalized map for your next 6 weeks of emails (optional upgrade)
Confidence that your emails will actually land this year
All this, for $22?
Yep. That's not a typo.
This is a low-cost, high-impact session designed to help you make more from the offer you’re already planning...
2 hours. Only $22. Watch now on-demand.
Walk away ready to make BANK this holiday season
Because nothing sucks more than crafting a great promo and realizing... no one even saw it. 😮💨
HEY, I'm Cheryl
Email Strategist, Certified Deliverability Expert, host of The Email Diaries™, and creator of the Automate and Chill® method.
I’ve spent the last 12+ years in the email trenches helping online business owners build high-converting email systems that actually reach the people they’re meant for.
In 2024 alone, I helped over 2,000 business owners get up to speed on Google and Yahoo's big email deliverability changes. DMARC got a lot of attention last year (as it should)... but if you stopped there, you're missing the bigger picture:
The inbox isn’t earned once, it’s earned over time.
With consistency, engagement, and reputation. It’s about what you send, how often, and how your audience reacts.
This workshop will show you how to clean up your list, avoid the spam folder, and get your people ready to buy.
What they say about my other deliverability workshops...
binge the workshop now
Get the deliverability and engagement moves to make before their inboxes get slammed
Because if they don't see your emails, they're not buying from you. 👀
FAQ
What's the workshop format?
The workshop was a live 2-hour class on Oct 16, 2025.
It's now available to watch right now, on-demand.
- The workshop has been split into smaller video chapters, so it's very easy to navigate!
- Enjoy speed controls, captions, and transcripts + other resources.
- After registration, watch your inbox for the access information.
Will this teach me how to authenticate SPF, DKIM, or set up DMARC?
Nope. Those rules have been in place for a while, and this workshop is focused on prepping for the inbox chaos of Cyber Week.
If you haven’t done this yet, you'll want to do it ASAP. You can get full step-by-step guidance inside my program Deliverability Unboxed.
I'm planning a 1-day deal, 5 daily deals, or some other format of Cyber Week Sale— is this for me?
Yes. This workshop isn't about Black Friday promo strategies specifically, but what to do between NOW and Cyber Week so your promo gets the attention it deserves.
Whether you’re planning a full sales week, a one-day deal, or just want to stay visible and connected during BFCM, this will help you get your emails seen.
Can you tell me exactly what to send between now and Black Friday, so I don't have to think about it?
YES.
After checkout, you’ll have the option to grab the “Now-to-Black-Friday” Playbook—an AI-powered, custom strategy that tells you:
- When to send (based on YOUR promo plans)
- What kind of content to send
- How to safely ramp up your emails without hitting spam filters
- How to build momentum before your sale even starts
It'll be available to add to your workshop for $97. It’s a powerful upgrade if you want your email plan fully mapped out and aligned to your offer + audience.
Is this just for people doing big Black Friday sales?
I created it to help you get your emails seen during Cyber Week (the busiest email week of the year), the concepts can be used in advance of any promo you're planning at any time of year.
So if you’re planning something like a flash sale, launch, client promo, or just showing up more than usual, this workshop will help you get your emails seen and your list warmed up in advance.
How techy is this going to be?
Not very. I’m a certified deliverability expert, so yes, we’ll talk about what matters on the backend. But I'll translate it into plain English and give you the “just do this” steps. You’ll be fine.
Can you just do it for me? Clean my list, review my emails, etc.?
If you find that you want more hands-on help, I’ll have a few DFY (done-for-you) and DWY (done-with-you) packages available after the workshop. But spots will be limited, so keep an eye out if that sounds like your vibe.
I have a question not answered here.
I would love to hear your questions! Email me at [email protected]
2 hours. Only $22.
Black Friday promos need energy and motion.
You're doing something now to get results later → more eyeballs, attention, clicks, and ultimately… sales.
Come to this workshop and leave with a way better shot at getting seen.
If you run into any issues while registering, please contact us at
[email protected]
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