The og 5-min interview series
The og 5-min interview series
Short, snackable convos with my fave email pros about what's fresh, fun, and unfolding in email right now.
Short, snackable convos with my fave email pros about what's fresh, fun, and unfolding in email right now.
˗ˏˋ Season 3 drops in January 2026 ˎˊ˗
Join my email list now so you don’t miss it
👇
*By subscribing, you consent to receive emails from me, Cheryl Rerick. Unsubscribe at any time.
Email gets interesting in the moments where people stop teaching and start talking.
The best email ideas I’ve ever heard showed up in passing…
In DMs and lengthy Voxer rambles, with “okayyy, but hear me out…” confessions from my fave email pros → the people whose emails I love to read.
The Email Diaries™ is where I scoop up those sparks and bring them straight to you. ✨
Short, swipeable 5-ish minute video clips with fresh experiments, tiny tweaks, bold tests, and new strategies that are landing more clicks, more replies, and way more human engagement.
I’m not interested in the polished stuff people save for summit presentations. I want the juicy, real moments we only admit to friends who get why this work is fun.
The ones where they say “hey Cher, don’t roast me, but I tried something weird…”
And then it works.
I curate the convos and cut them down to exactly what you need:
🙌 Quick clips you can binge with coffee, grab an idea, and try it with your list that same afternoon.
If you want the closest thing to sitting in on a private group chat full of email-obsessed geniuses…
And you’re craving inspiration you’ll be excited to play with (like, right now)...
You’re gonna love The Email Diaries™
Nowhere to be at a certain time, and definitely no hour-long slide presentations.
(*ahem... this is supposed to be fun)
Each interview is short, snappy, and swipeable → 5 (ish) minute video clips, edited like reels, that you can quickly swipe through to find your next big idea.
Supported by brands who believe in
creative email marketing
Want to sponsor the next season of The Email Dairies™?
Email [email protected]
Supported by brands who believe in
creative email marketing
Want to sponsor the next season of The Email Dairies™?
Email [email protected]
The email friends who've joined me
What they're saying about The Email Diaries™
The 5-min interview series that started it all
The Email Diaries™ was born out of straight boredom. 👀
I hit my limit on summits and long-ass trainings, like “here’s my 94-slide deck on email psychology”.
There’s a time and place for that stuff (I literally have that slide deck... I'll share with you another time, don’t worry 😉).
But I wanted something lighter. Something a lil' gritty… like how ideas show up when we’re riffing in real life.
The things we let ramble out on Voxer chats all the time and then go,
“okay wait… that’s kinda brilliant. You should try that.”
Stuff that usually never makes it to your ears.
So I grabbed a few of my fave email nerds and hit record…
Meet your host, Cheryl Rerick.
I’m an email strategist, automation engineer, and deliverability expert who loves the psychology of a good subscriber experience. I’m the creator of the Automate and Chill® method → a relational, human-first way of writing and automating emails that feel deeply personal while still raking in long-term sales.
My work blends messaging, behavior, and intentional backend systems that support business owners through launches, life seasons, and everything in between.
I’ve spent the last 13+ years knee-deep in ESPs, segmentation logic, and the tiny tweaks that turn email from “ugh” into “ohhh this is working.”
The Email Diaries™ was created with the same level of intention. The structure, the pacing, the editing, and the format → all designed so it’s enjoyable to consume and ridiculously easy to implement.
After the first couple of seasons, it was clear this format wasn’t just fun, it was needed. People love the fast clips, the honesty, and the way they could grab an idea and go try it right now (then see results!).
They binge it.
They rave about it.
They send me screenshots of their lists replying with energy again. 🙌
If email is your craft, your playground, or the part of your business you’re still finding your rhythm with, welcome. We’re your people.
xo Cheryl
Want to be featured on The Email Diaries™?
Who
I love talking to people who genuinely enjoy email and use it in real ways inside their business.
I’m looking for guests who fall into one of two buckets:
- Email pros — copywriters, strategists, funnel and launch coaches, etc.
- Business owners — who don’t teach email, but use it regularly to sell programs, services, or offers, and have fun experimenting with it.
AND you have an audience of course creators, coaches, online service providers, or copywriters → who already understand the value of email marketing.
(Each season is a list-builder, so guest promo is part of the deal)
What
These are short clips about what’s fun in email that listeners can implement fast (not the big tactics you used 4 years ago in your 6-fig launch).
I want the stuff you’re playing with now:
The odd ideas, the tiny tweaks, the random experiments that surprised you…
where you thought, “LOL I can’t believe this worked ” or “wow, this really hit”.
A few good signs you might be a fit:
- I tried this small thing and didn’t expect much… then this happened
- This almost flopped, but it led to something interesting
- I did this tiiiiny thing, and then this happened
- I saw someone do X, and it made me think of Y. I’m going to test it
- This is my fave way to get them engaging, works like a charm
When
Fresh matters.
I record the month before each season to keep the conversations current.
Early January season → records in December
Spring/Summer season → records in May/June
If you’ve got something fun, interesting, or delightfully weird to share, and you’re down for a 20–25 minute conversation I’ll brutally edit into a punchy 5-min clip → you should apply.
Apply
This is a curated, topic-led series. Most spots are by invitation, and application spots are limited.
Unique angles + specific stories get priority.
If you’ve got something fresh to share, and an audience you’re excited to share the season with…
I’d love to see your idea.
˗ˏˋ Season 3 is Recording Now ˎˊ˗
A few spots left...
Ready to join the fun? Let's shake up your email strategy
Ready to join the fun? Let's shake up your email strategy
˗ˏˋ Season 3 drops in January 2026 ˎˊ˗
Join my email list now so you don’t miss it
👇
*By subscribing, you consent to receive emails from me, Cheryl Rerick. Unsubscribe at any time.
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