Do you know what your email strategy is? Do you have one? Let’s check 
Do you know what your email strategy is? Do you have one? Let's check 👇
FREE LIVE CLASS
The Email Sales Strategy
Workshop
Together, we'll look at your email structure, messaging, and sales → so you can spot what’s missing between “I’m emailing my list” and “Woohoo, my list is buying more often.”
THURSDAY
AUGUST 27 at 11:00 am PDT
1:00pm CDT | 2:00pm EDT | 7:00pm BST
(Limited-time replay will be available)
MISSED THE LIVE CLASS?
Sign up and get the limited-time replay
Bring a piece of paper + your favorite pen.
We’re looking under the hood of your email marketing.
What people said after my last email strategy class
You’re 1 million percent correct. This DOES feel like Automate and Chill.
– JACQUI
Striking this balance of automated but personal is incredible when, like me, you're looking to attract raving fans, without being in the DMs 24/7.
– ALASDAIR
Loved how to pivot from random weekly newsletters to creating a specific buyer journey.
If you have people just sitting on your list after your initial offer, you HAVE to take this class!
– C.B.
I'm loving your take on this, Cheryl. This has been a fantastic Masterclass.
– LANE
You’re doing a lot right with email
... but huge stretches of it might be underused.
You have an offer that sells, and you’ve grown an audience.
You’ve got lead magnets, welcome emails, regular weekly emails, launches, maybe an evergreen funnel or two…
There are a LOT of email pieces floating around your business.
Some of them might be really damn good.
Yet here's what I see alll the time...
Your emails can be good individually and still not add up to a good email strategy.
Especially now in 2026. AI has made it ridiculously easy to create a decent-ish email. You can brainstorm, draft it, polish it, make it sound more like you...
You can even build a whole workflow that finds something to talk about and gets an email out the door without you.
Cool. Cool. Sounds amazing.
But it’s super easy to fall into the trap of creating a bunch more stuff, when none of it answers the important bits like:
... are you having the right conversations with your subscribers?
... are those conversations connected?
... are you selling often enough?
... do people have the context they need when you DO sell?
... and what happens to everyone who doesn’t buy this time?
That’s what I want to look at with you.
Oh... so you want more evergreen sales from email? Of course you do.
Before you automate more, let’s look at what you’re working with.
When I audit someone’s email marketing, I don’t start by telling them to send more emails.
And I definitely don’t hand everyone the same funnel and say, “Here. This worked for me. Go cram your business into it.” (*eyeroll)
I look at your business: where people are coming from, what happens after they join, what they’re hearing, what they’re NOT hearing, when you sell your offers, why someone who wants the outcome still might not buy, and what happens next.
In this workshop, you’re going to go through a part of that process with me.
We'll look at 3 core things:
Structure
What happens after someone joins your list, where your sequences and campaigns lead, and how they can work together.
Messaging
Your emails might sound good, but still not move the right people toward a sale (and where you might be accidentally BLOCKING sales instead of making them).
Sales
Whether you’re giving subscribers a clear path toward buying… or just hoping they’re ready when you finally make an offer.
Bring paper. We're getting scribbly.
JOIN ME LIVE FOR THE *EMAIL SALES STRATEGY* WORKSHOP
THURSDAY
AUGUST 27 at 11:00 am PDT
1:00pm CDT | 2:00pm EDT | 7:00pm BST
(Limited-time replay will be available)
MISSED THE LIVE CLASS?
Sign up and get the limited-time replay
This is what happens when your emails stop being random… and start becoming a journey.
Hey, I'm Cheryl.
Email strategist, automation engineer, deliverability expert, and creator of the Automate and Chill® method.
And one of my favorite things to do is look at someone’s email marketing and figure out → what should happen here?
Not what I did in my business, or whatever funnel everyone else is rushing to build this month.
What makes sense for:
✔ your buyers
✔ your offers
✔ your sales cycle
✔ your messaging
✔ your capacity
✔ your business
The goal is to create an intentional experience for the real humans on your list… and have more of that nurturing, relationship-building, follow-up, and selling happening consistently in the background.
That’s the kind of automation I care about.
The tools we have now can make parts of this SO much faster. I’m down for that.
But automating the wrong journey faster… ends up wasting your time and gets you no closer to your goals.
The faster the tools get, the more important the strategy underneath them becomes...
This isn't Email Marketing 101.
Your business has come a long way... but has your email marketing caught up?
This free workshop is for you if...
You already have an offer that sells, through launches, an evergreen funnel, or both
-
You’ve built an email list, and you’re actively using it (even if it's still small)
-
You know email is valuable, but it still feels more pieced-together than strategic
-
You want more evergreen sales, without adding another giant pile of real-time marketing work
-
You want to connect with the real humans reading your emails
-
Your business has grown up, and you’re ready for your email marketing to grow up with it
If you’re still figuring out what your offer is or whether anyone wants to buy it, this probably isn’t the workshop you need yet
If you’re thinking...
“Okay. Now how do I make my email marketing work a hell of a lot harder for this business?”
... Pull up a seat.
DROP YOUR NAME + EMAIL BELOW
THURSDAY
AUGUST 27 at 11:00 am PDT
1:00pm CDT | 2:00pm EDT | 7:00pm BST
(Limited-time replay will be available)
MISSED THE LIVE CLASS?
Sign up and get the limited-time replay
TESTIMONIAL DISCLAIMER:
The testimonials, reviews, endorsements, and insights presented are for illustrative purposes only and are applicable to the individuals depicted. The testimonials, reviews, endorsements, and insights are a reflection of the unique experiences and opinions of the individuals depicted. Results may vary and may not be representative of the experience of others using our products and/or services. The testimonials, reviews, endorsements, and insights are not intended to represent, promise, or guarantee that others will achieve the same or similar results. The experiences depicted on the Site may not be typical. Unique experiences and past performances are not predictive of future results. The testimonials, reviews, endorsements, and insights are voluntarily provided and no compensation of any sort was provided in exchange. The testimonials, reviews, endorsements, and insights are published on the Site verbatim as provided by the individuals depicted, except for the correction of grammar or typos. Some extraneous information, irrelevant to the testimonials, reviews, endorsements, and insights may have been removed or shortened for the purpose of brevity or clarity.
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